In a heartfelt message to departments and societies, YUSU has asked everyone to stop referring to it as “YUSU”. YUSU’s CEO, who The Lemon Press are not naming for legal reasons, said in a statement “We think that the abbreviation “YUSU” isn’t very inclusive, so we’re going to stop using it. Please stop calling us YUSU. We now go by the much catchier name York SU.” When we asked YUSU for more clarity on the problems with their legendary acronym, YUSU said “Hang on, did you just write an article referring to us as YUSU eight times? We’ve had it with you lot! If you call us YUSU again, we’re going to get you shut down!”. When we asked a follow-up question to this response, YUSU

This article has been cut short as it was deemed incompatible with the values of the University of York Students’ Union (formerly YUSU). For more information on our values, please follow us on X (formerly Twitter). Although we maintain our X account, we condemn Mr. Musk’s attitude towards recent violence in the UK. However, we commend his determination with his rebranding of a well-recognised brand and wish him the best of luck in this regard. We are certain that our rebrand will be more successful though, because we hired branding consultants to help us. We recognise the value of the consulting industry in providing employment to our members, and are glad to put our money where our mouth is by hiring consultants wherever possible. All consultants are geniuses. We also recognise cost pressures on universities and thus students’ unions. For this reason, we seek to minimise our spending on consultants. Additionally, consultants aren’t always right about everything, and are often best ignored. In summary, we’re called YUSU now. Whoops! I meant “The University of York Students’ Union”. If that’s too long, you can call us York SU, but absolutely not Yorksu or YORKSU. We’re watching you.

Originally published in Issue 61